Querying

Most Common Pitfalls for Newer Writers with Janet Walden-West

It is my pleasure to host Janet Walden-West today! She’s another author with my publishing house, City Owl Press, and writes Contemporary, Paranormal, and Urban Fantasy. She’s a Pitch Wars alum and Pitch Wars mentor and is here to share with you some of the insights she’s learned from the query and submission process for new authors.


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It’s a truth universally acknowledged that a writer in possession of a completed manuscript must be in want of an agent and/or book deal.

When the world is turned upside down, books and other forms of creative expression are especially important. It’s perfectly understandable if a writer’s reaction to the stress that is 2020 if stepping back from writing. However, it’s equally okay to dive even deeper into words as a form of self-care and therapy. 

Keeping an eye on industry statistics shows that with people in self-quarantine, or venturing out far less and with fewer events available, book sales have picked up in some genres and formats. Readers are reading, agents are signing, and publishers are acquiring.

So for those of you wondering if it’s possible to query now, go for it.  But learn from our, and other new writers’, mistakes.

In the past 13~ months, I’ve participated in a large mentoring program, as well as tried to pay it forward with manuscript reads, and critiques of query packets for multiple projects and relief auctions.

After going through well over two-hundred packets, I saw a number of issues and common problems that might result in an agent/editor rejection.

The very first is jumping into querying too soon. FOMO is a thing—I get it. Patience isn’t my friend either. However, agents and publishers will still be there, in some form, in a month, six months, a year. 

My best advice is finding critique partners, and not just asking them to read for you, but swap manuscripts. From my group’s experiences, it can be much easier to spot problems with plots, character arcs, and pacing in someone else’s manuscript. Personally, my writing leveled up as much from identifying things done right and things gone wrong, and having that light bulb moment of identifying the same flaws in my story, as it did from actual reader critiques. 

Along the same lines—unneeded prologues and slow first chapters. It’s difficult to overstate how important first pages are. Those few paragraphs are often all an agent reads before hitting send on a form rejection.

From my reads, in most cases the first pages were well written. But they did nothing to draw a reader in either because there was nothing but backstory going on, or the opposite and they started mid-fight. In the first instance, if there’s no anticipation, no tasty question of what happens next, readers will close the book. In the second, jumping into a life-or-death situation without giving readers an emotional attachment to or reason to empathize with a character can have the same result.

Aside from the manuscript, the next most common pitfalls involved the query. 

Queries are no one’s favorite thing. They are tricky, frustratingly short, and utilize a different skill set than that of writing the story itself.

The biggest stumbling block I saw was confusing the query and synopsis. The query is the stage on which to showcase and tantalize, dropping juuust enough information to get the reader wanting to know how the central conflict plays out. Make sure to highlight the thing(s) that makes your story unique, or subverts the expected trope. 

Save the point-by-point plot wrap-up for the equally dreaded synopsis. It’s incredibly difficult to get both voice and plot arc into a synopsis, especially the standard short synopsis. Best practice is to prioritize plot over pretty.

The final reason I identified was simply writers not understanding the genre they thought they were writing. Make yourself aware of expectations in your genre–happy ever afters/happy for now in romances, centering the heroine(s) journey in women’s fiction, resolving the main mystery in mysteries. As a loose rule of thumb, if you can’t find similar books to compare to yours in your genre, think about taking a beat and researching where your manuscript meets or fails to meet genre standards.

I hope my quick and dirty notes are helpful on the journey to publication.

Stay safe, y’all.


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Janet Walden-West lives in the southeast with a pack of show dogs, a couple of kids, and a husband who didn’t read the fine print. A member of the East Tennessee Creative Writers Alliance, she is also a founding member of The Million Words craft blog. She pens diverse Urban Fantasy and inclusive Contemporary and Paranormal Romance.

A 2X PitchWars alum, 2019 Pitch Wars Mentor, and Golden Heart® finalist, her debut multicultural Contemporary Romance, SALT+STILETTOS, released in April 2020 from City Owl Press. She is represented by Eva Scalzo of Speilburg Literary Agency.Find her at:

Website: https://janetwaldenwest.weebly.com/

Facebook: https://www.facebook.com/janetwaldenwestauthor/​Twitter: @JanetWaldenWest

Instagram: https://www.instagram.com/janetwaldenwest/

Amazon: https://www.amazon.com/Janet-Walden-West/e/B07DD9FNQ5/ref=dp_byline_cont_ebooks_1

Bookbub: https://www.bookbub.com/authors/janet-walden-west

Goodreads: https://www.goodreads.com/author/show/18062729.Janet_Walden_West


I’m over on her blog today too, talking about what I’ve learned as a debut author. Check it out!

Query Struggles

There's nothing quite like starting a Monday morning and opening up your email to find yet another message from a literary agent saying:  "Thanks for sending me your query, however..."

Photo by mactrunk/iStock / Getty Images

Photo by mactrunk/iStock / Getty Images

For roughly three years, I worked on my novel. Writing, rewriting, filling in plot holes, cutting 50k words, adding more words, outlining, sending it out to beta readers... repeat. To be perfectly honest, I'm sure there's even more work to do. But, there is a certain point where you have to try to put down the pen and see where it goes.

So, I wrote a query letter. And another and another and another, until it was all nice and pretty and clean and polished. I had done my research and a big spreadsheet was saved in Google Docs with all of the agents I wanted to send letters to and their submission guidelines. I followed them on Twitter and visited their pages. Everything was set to go and I clicked "send."

I knew the reality of the querying process. I'd heard enough authors talk about it and read enough articles and listened to enough podcasts to know that it is long, hard, and frustrating. Some authors spend over 10 years querying before they get a book sold. Maybe even more. 

But there's always that thought in the back of your head "but it could happen now..."

That thought goes away really quickly after a couple months and your inbox is full of "thanks but no thanks" messages. 

Honestly, I've been fortunate with these emails. I haven't had a single person tell me "you're a terrible writer" or "you need to practice more" or "don't quit your day job." While all of the replies have been short, they've also been encouraging. Things such as "you're a great writer, this just isn't the story for me." I even had one say while this book wasn't for them, they'd be open to having me send them a future project if the opportunity arises. They all tell me to keep going and they're cheering for me.

Which is wonderful and encouraging.

But it also really sucks.

Because I love this story. I love these characters. I want other people to love it too. And while I know it isn't an agent's job to give critiques... this doesn't help me in knowing what I need to improve on so the next time I can do better.

A couple months ago I listened to Lauren Graham's (Lorelai Gilmore) audiobook "Talking As Fast As I Can" where she shares her journey to Gilmore Girls and her acting career. There was one quote which stuck out to me when she was talking about being a young actress going out on auditions.

Am I just paying my dues? Or is this all the beginning of what's to be a waste of my time?

Okay... that's not an exact quote. I couldn't find the exact one online to copy and paste... but you get the idea.

Even if I do someday get an agent and one of my books is published, I'm okay with it never being a best seller or making millions of dollars (or even thousands...) off of it. I just want other people to read it. 

I have thought about self-publishing. In fact, not long ago I talked to a friend of mine who used to design covers for a self-publishing company. She said if I do decide to go that route she'd be happy to design my cover for me and to help me research the best ways to go about it. Which is wonderful, and I know there are tons of authors who self-publish and do great work and are successful. 

Yet, I also know my strengths. Marketing is not one of them. I don't want to set myself up for failure. 

I've also thought about if the traditional publishing thing doesn't work out, I could just put my book out there on Wattpad. I have an account, but I haven't posted anything there yet because once you do, that particular story isn't able to be traditionally published.

If the point is just to get the book out there and let people enjoy it, then these are great options. 

I'm in no way giving up on my querying and publishing journey. I have a whole list of agents to send this book out to still, and if this one doesn't work out - while I'll be heartbroken - I'll move onto the next book and either self-publish/post on Wattpad this current one.

But... the struggle is real my friends. Lately, when people have been asking me about my writing, I haven't wanted to talk about it. Or, if I do want to talk about it, all I'll do is whine and complain about how it's hard. 

So, for those of you who have been wondering how it's going... there it is. I'm sure it's going to be going this way for awhile because that's simply how the querying process is. Hopefully, I will be able to update everyone with something more exciting and positive... someday.

For now, it's waiting. And sending out letters. And revising letters. And trying not to think about it.